The main reason why I enjoyed Rant is the unexpected relation that this convulsive, twisted story manages to create with the reader; that is to say: the more I was reading, the more I wanted to read on. For me, it's the alternative reality of expression, or better said, the alternative reality it envisages in general, together with the mix of social interactions flavoured by roughness.
The book was released this year in May and the official website speaks quite nicely of it! it's interactive and it includes most of the main references in the book.

I'll just end this by adding that this is the latest creation of Chuck Palahniuk - the (perhaps better known as) author of Fight Club.