Sunday, May 31, 2009

The Coke in... Red Bull

About a year ago, the makers of Red Bull, the famous caffeine-loaded energy drink, decided to come out with a soda, unsurprisingly named Red Bull Cola. The shared name implied the same big kick. But could the cola's boost — supposedly "100% natural" — come from something else? Officials in Germany worry that they've found the answer — cocaine. And now they have prohibited the soda's sale in six states across the country and may recommend a nation-wide ban.
"The [Health Institute in the state of North Rhine Westphalia] examined Red Bull Cola in an elaborate chemical process and found traces of cocaine," Bernhard Kuehnle, head of the food safety department at Germany's federal ministry for consumer protection, told the German press on Sunday. According to this analysis, the 0.13 micrograms of cocaine per can of the drink does not pose a serious health threat — you'd have to drink 12,000 L of Red Bull Cola for negative effects to be felt — but it was enough to cause concern. Kuehnle's agency is due to give its final verdict on Wednesday when experts publish their report. [...]
But the problem is when it comes to coca and cocaine, it's not just a health concern, but a legal one. Since 1961, trade of coca outside the Andean region — where people have chewed or brewed coca in tea to stave off hunger and exhaustion for centuries — has been prohibited unless the cocaine alkaloid is removed. Few companies in the world have authorization to trade in the leaf and most are pharmaceutical companies that perform this decocainizing process. The most prominent is New Jersey-based Stepan Chemical Company which has been reported to supply Coca-Cola with its narcotic-free derivative. [...]

Intrigued? TIME.com shares the rest of the details here.

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