P.S.: how did the cultures [inter-]dialogue?

Ján Figel’, European Commissioner for Education, Training, Culture and Youth, announced on 25 September the winners in the “Cultures on my street” photo competition, organised by the European Commission as part of the European Year of Intercultural Dialogue 2008. More than 2,000 entries were received in response to the invitation to portray the theme of intercultural dialogue.

[from here]
This was chosen as the jury's 1st prize:

It's artistically-pleasurable & funny, in my view, but does it really pertain to Intercultural Dialogue?...

P.P.S. The adjacent description provides one with the following:

A jumble of shoes, tools, religious ornaments and Elvis posters provides the crowded setting for a tradesman and the locals who often meet in his workshop. “Freddy's shop is a meeting place for friends, locals and even the occasional tourist! I was intrigued by this man's 'cultural' vision: the juxtaposition of religious icons next to those of pop stars”, says Smith. According to Professor Chris Wainright, the UK photographer and academic, and chairman of the jury, “intimacy, multi layering of meaning and elegant mood and composition” were what convinced the jury of the merit of this picture.