On Lying & Collateral Damage

The film features a high concept narrative set in an alternate reality in which there is no such thing as lying and everything said is the absolute truth. In this world people make blunt, often cruel statements, including those that people would normally keep to themselves. There is a lack of religious belief, and the absence of fiction results in a movie industry limited to lecture-style historical readings, and advertisements as bluntly truthful as the people are.

from Wiki



I've enjoyed the Edward Norton moment & the Coke ad one in particular.