And now, for something work-related

[T]here is more to CSR than empty phrases and exotic conferences. Serious business gurus such as Michael Porter and the late C.K. Prahalad have lent their support to the movement. Most of the world’s big companies have entire divisions devoted to it. And CSR is evolving. Gone are the days when it was mainly about managing corporate reputations—or “greenwashing”, to its critics. It is now more about business fundamentals, such as how products are designed and how supply chains are managed.

The loudest CSR buzzword these days is “sustainability”. The proportion of managers who say they think that “sustainability” is a key to competitive success has risen from 55% in 2010 to 67% last year, according to an annual survey of 4,000 managers in 113 countries by the MIT Sloan Management Review and the Boston Consulting Group. Companies have been busy creating “chief sustainability officers”, founding “sustainability units” and employing “sustainability consultancies”...

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