As purple as the text may get

Purple prose is a term of literary criticism used to describe passages, or sometimes entire literary works, written in prose so extravagant, ornate, or flowery as to break the flow and draw attention to itself. Purple prose is sensually evocative beyond the requirements of its context. It also refers to writing that employs certain rhetorical effects such as exaggerated sentiment or pathos in an attempt to manipulate a reader's response.
When it is limited to certain passages, they may be termed purple patches or purple passages; these are often noted as standing out from the rest of the work.
The term purple patch is also used in a more general, and more unequivocally positive, sense to refer to a period of outstanding achievement. This usage is particularly common in sporting contexts in some countries; for example, a footballer who had scored in six successive games might be said to be "enjoying a purple patch".

From the Wiki entry